Start-up entrepreneurs are possessed with enthusiasm and confidence but too often are unaware of potentially fatal business potholes that lie before them. All it takes is a single mistake, one false step, and a business can be history.
The small business planning 101 workshop provides information on starting a small business and provides those attending where to begin and what steps to take.
This monthly workshop provides a general overview of the things to consider when starting a business such as: business licensing requirements, financing your business, business taxes you are required to pay, components of a business plan, legal forms of organization, and how to interact with customers.
Marketing your business
The marketing your product or service 101 workshop covers the principles of successfully marketing your business and growing in the right way.
This monthly workshop covers a broad view of marketing which includes market segmentation, product or service mix, promotion, pricing, location, branding and logos, defining who you are (i.e., what is the business), press releases, brochures and places to advertise.
The marketing your product or service 101 workshops are held on the second Tuesday of every month from 5:30 to 7:30 p.m. at the Cuesta College SBDC run by Bobbie-Jo Strong who has run a successful Brisbane North Physiotherapy clinic for the last 15 years.
Raising capital for your business
The access to capital 101 workshop provides entrepreneurs a good idea of where to begin and what steps to take in securing capital in the form of SBA 7(a) loans, venture capital, and other forms of financing. This monthly workshop is designed to help the current and potential business owner understand how the bank/lender determines the criteria for awarding a loan. Credit history is discussed and the importance it plays. Also discussed are the various programs available to the borrower, SBA loan guarantees to local funding programs, and the truth about government grants.
The Cuesta College SBDC provides one-on-one counseling to small business owners and budding entrepreneurs. These services are offered free of charge to Cuesta College SBDC clients.
Small business owners and aspiring entrepreneurs discuss their business ventures and get expert advice from the Cuesta College SBDC Director and/or Cuesta College SBDC consultants. All client information is held in strict confidence and maintained by the Cuesta College SBDC.
The Cuesta College SBDC consulting staff includes experienced professionals, consultants, college and university professors, and experienced University MBA candidates. During the initial counseling session, the consultant identifies or defines the direction the client would like to pursue and/or the problem areas and determines the appropriate course of action to pursue.
Counseling sessions are arranged when small business owners or entrepreneurs contact the Cuesta College SBDC. The Director holds the initial counseling session and determines the initial scope of work and then assigns the client to the appropriate consultant.
Depending on your specific needs, you may also be referred to one of our resource partners through the E-Team.